Men’s clothing accounts for a huge part of the ecommerce market, and it’s a niche that is growing and changing.
In fact, the market for men’s clothing is forecasted to outperform the women’s clothing market worldwide by 2020.
So if you’ve been thinking about launching your own men’s clothing business, there’s never been a better time to start than now.
You just need to figure out which products you’re going to sell.
That’s a tough decision, but don’t worry, we’re here to help.
We’ve created this article to show you the best men’s clothing products to sell in 2020. We’ll walk you through why we decided to include each product in this list, and we’ll also drop some marketing tips to help you make your first sale.
Ready? Let’s go!
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Okay, let’s kick off our list of the best men’s clothing products to sell in 2020 with a wardrobe staple.
The oxford shirt. These timeless products are a must-have for men of all ages.
When we take a look at the Google Trends data below we can see that there’s been a consistently high level of interest in oxford shirts worldwide over the past five years.
Some new entrepreneurs see a product that’s been consistently popular and shy away from it, as they’re constantly looking for the “next big product.” But, we’d argue that steady sellers are just as, if not more, valuable for new entrepreneurs.
Think about it – your customers are likely already familiar with steady seller products, so you’re going to have an easier time marketing them, and you won’t need to worry about your products suddenly becoming unpopular overnight.
That’s why we see these essential products as one of the best to sell in 2020. Give them a shot, there are plenty of shoppers out there looking to purchase these products, so make sure it’s your store that they purchase them from.
Yep, that’s right – cargo pants are on our list of the best men’s clothing products to sell in 2020.
We know that this product might raise a few eyebrows at first, especially if you were around in the 90s, but we’ve got data to back this one up.
Take a look at the Google Trends graph below and you’ll see that interest in cargo pants has slowly been rising worldwide over the past five years.
We expect these products to continue this trajectory and blow up this year.
We’ve already seen ultra-fashionable celebrities, like rapper Travis Scott, take cargo pants and turn them into a signature piece of their wardrobe.
Combine these factors and it’s clear that cargo pants have huge potential.
When it comes to marketing these products, we think that influencer marketing will prove to be a fruitful choice for your business.
Remember, when it comes to influencer marketing, engagement is king. An influencer with an engaged audience will prove to be much more beneficial than one with thousands of followers who receives a few hundred likes on every photo.
BONUS: Check out our free eBook, Influencer Marketing: Grow Your Business With Digital Influencers.
Next up on our list we’ve got an accessory that everybody can get behind: the baseball cap.
Baseball caps are the quintessential steady seller – they always seem to be in fashion.
Sure, there are some spikes and drops in search volume, but people are constantly searching for these products.
Baseball caps come in a wide range of different colors, materials, and styles, so there will certainly be some baseball caps out there which feel at home in your store.
They usually come with a fairly cheap price point too, so we recommend incorporating some urgency and scarcity tactics into your marketing campaigns to help convince your customers to pull the trigger.
After hearing multiple fashion publications call corduroy “the new denim” we knew we had to include cord jackets in our list of the best men’s clothing products to sell in 2020.
We don’t know if corduroy actually is the new denim, but we do know this: they’re on fire right now.
It’s undeniable that these products are trending, especially when we look at the Google Trends data for the winter months over the past five years.
But that doesn’t mean that you’re going to need to wait until it’s cold outside to sell these products if you’re in the northern hemisphere.
Remember – when it’s summer in the northern hemisphere, it’s winter in the southern hemisphere.
That means targeting popular ecommerce markets like Australia, New Zealand, or South Africa with marketing campaigns for corduroy jackets is ideal from April – September.
Up next on our list of the best men’s clothing products to sell in 2020 we’ve got sling bags.
These products really burst into prominence after taking the streetwear world by storm in 2018, and we’re now seeing them proliferate into the world of high fashion.
But let us be clear: there is still a ton of potential for small businesses to find success by selling these products.
And we think that Facebook advertising will help you to achieve that success.
Bear in mind that if you’re using Facebook ads to promote your products, it’s unlikely that you’ll get a sale with your first ad. Typically you need to feed data into your Facebook Pixel with your initial ads at first to help the platform figure out who is going to be most receptive to your ads before you start landing sales.
Try targeting Facebook users who are already interested in streetwear brands – they’re likely familiar with these products, so it’ll be an easier conversion for you.
BONUS: Check out our free eBook, The Definitive Guide to Facebook Advertising.
The next product on our list of the best men’s clothing products to sell in 2020 is a classic.
The denim jacket.
These versatile products were listed by GQ as one of their menswear essentials and we couldn’t agree more.
There’s data to back up these claims too – just look at the Google Trends data below and you’ll see that these staple products have seen a large increase in popularity over the past few years.
When you’re sourcing these products for your store we recommend finding denim jackets which have one unique standout feature.
It could be the cut, the shade, texturing, or something else, but make sure there’s something that will help your products to stand out from the crowd.
And then double down on that differentiator in your marketing campaigns. It could be the case that your audience already has a denim jacket, so you’re going to need to convey to potential customers why they need your products too.
Plaid pants are having a moment in the fashion world right now.
We’d even go as far as calling them a wardrobe essential for 2020 – they can add flair to any outfit.
Take a look at the Google Trends data for plaid pants and you’ll see that they really took off in the last few years.
We expect an even bigger spike in popularity for these products in 2020.
As this product is still trending upwards there is plenty of room for small ecommerce businesses to jump in and start making sales, so try selling them in 2020 yourself.
Striped shirts are huge in 2020.
These classic men’s clothing products are super versatile. They can be worn all year round, but we’ve noticed that they spike in popularity during the summer months.
As you can see from the Google Trends graph above, they’ve been steadily increasing in popularity over the past few years, and they’re forecasted to hit new heights this summer.
Simple. These products are fantastic for shoppers who are looking to pick up some new clothing for an upcoming vacation.
And these products can easily be paired with a variety of other garments to achieve a sleek, stylish look.
This is something which you should focus on with your marketing campaigns.
Show potential customers how these products pair well with other clothing items that you’re selling – it’ll help you to upsell your customers.
A great example of this would be the “Shop the Look” feature which Urban Outfitters have.
All product images that they use on their product pages feature models wearing multiple products that are available on their website.
The “Shop the Look” feature makes it super easy for you to transfer the look from your screen to your wardrobe.
So emulate this clever tactic and add a “Shop the Look” section to your store, and watch your sales skyrocket.
If you’re running your store with Shopify, you can check out this simple guide to adding product images to your pages.
We spoke about fleeces in our best women’s clothing products to sell in 2019 post, but the truth is: they’re perfect for men too.
They’ve transformed from a humble piece of clothing into a high fashion icon over the past few years, and they show no signs of slowing down.
However, as with corduroy jackets, Google Trends data highlights that these are seasonal products.
It’s clear then that you’ll need to be tactical when you’re choosing who to target with your marketing campaigns.
But don’t just think about the locations that you’re going to use for your targeting options. Think deeper.
Underline which types of people are interested in these products, and write down the things that they like.
Then double down with interest-based targeting for your marketing campaigns, and watch the sales flood in.
To round off our list we’ve got one more fantastic men’s fashion product – cropped trousers.
Sleek silhouettes are ideal for the warmer months, and that sentiment is evident when we look at the worldwide search traffic for cropped trousers over the past five years.
When we were checking through the Google Trends data we noticed something really interesting.
The United Kingdom loves cropped trousers.
Just take a look below at the “Interest by region” snippet from Google Trends.
This is an invaluable insight for your marketing campaigns – you already know which location you should be targeting, now you just need to worry about the delivery of your message.
We recommend using Instagram to market these products – you’ll be able to use the platform to tap into an engaged audience of buyers who willingly follow brands to engage with promotional content.
Start Selling Men’s Clothing Today
Okay, that’s our list of the 10 best men’s clothing products to sell in 2020.
We hope you found some inspiration from this article for your own business.
Now it’s over to you – it’s your turn to start making sales.
If you’re interested in selling any of these products, or any other men’s clothing products, you can sign up for Oberlo for free and check out our extensive catalogue of products.
We’re sure you’ll find some products that you love.
So, what do you think about the products that are on our list? Did we miss any high potential men’s clothing products?
Let us know what you think in the comments section below – we read them all!
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