1. Tweet today’s quote → 2. Get to work!
You know you need to remind people about your new store, but you can’t afford to put more time and resources into Facebook ads, and manually sending individual DMs on Instagram can get stressful (not to mention, it puts you at risk of being labelled as ‘irritating’).
Fortunately, there’s a cost-effective alternative available, and it gives you the ability to reach people in a place they visit daily – their inbox.
If you haven’t guessed by now, I’m talking about email newsletters.
While channels like Instagram and Facebook are great for distributing content and reminding people of your existence, they’re also noisy and your message may not reach everyone when you post an update.
A newsletter, in comparison, stands a better chance of being seen and read as it goes out in a person’s email – 58% of people first check emails at the start of their day, and 77% of them prefer this medium for permission-based promotional messages.
Today, we’re going to:
Let’s jump in.
With Gmail leading your email marketing efforts from the front, it makes good sense to know how to set up a newsletter in this email client. Most entrepreneurs, however, are simply clueless about where to begin. And I don’t blame them; Gmail isn’t popular for creating email newsletters.
That said, I don’t recommend investing in a high-end email marketing tool just to create newsletters, especially if your subscriber count is between 100-200. It’s better to just stick to Gmail and find ways to make it work.
“Are there any tools to help with sending newsletters in Gmail?”
My answer: Flashissue is a good one. Let’ quickly go through the steps involved in creating a newsletter with this tool.
That’s it for the steps. Now you can send newsletters from Gmail directly to give subscribers an extra nudge.
Another solid reason for using Flashissue is that it allows you to create an email list.
Populating the email list is extremely easy. You can:
After creating an email list, you can just go back to the Flashissue editor, click on the field titled <Select Mailing List…>, and click ‘Send’ to finish off the process.
When you’re running an ecommerce store, it can be challenging to come up with new newsletter content ideas week after week. After all, the responsibility of creating a fresh newsletter every now and then on top of maintaining your website is a lot.
The good news is you can always use a newsletter content template to get things moving forward. Here’s a few to improve your chances of getting that first sale.
|Subject line||6 Varieties of (Product name) [Plus, Discounts]|
|Newsletter body||Hello beautiful,
Have you seen our (product name) yet? (insert influencer name) just did and it rocked her world.
We have six varieties with beautiful patterns.
Alternatively, you may find inspiration among some of (insert store name)’s favorite picks below.
Have a great day,
(images of products that have good selling potential)
[highlight]You could ask the micro-influencers you’ve built a relationship with if it’s okay for you to use the image where they’ve demonstrated the look and feel of your product. Most of them will be happy to comply, since you’ve already sent them a free sample or discount code.[/highlight]
|Subject line||Get 50% off on our top 5 (product name) (Today only)|
|Newsletter body||Hey (subscriber name),
You qualify for a 50% discount on (product name).
The offer is valid till clocks tick midnight (time zone).
(images of top 5 products (based on selling potential))
Shop now (call-to-action button)
I hope you now feel more confident in writing newsletter content for your new store. All it requires is a bit of thinking and using what you already have in a smart and effective manner.
✓ Set up a newsletter in Gmail
✓ Read newsletter templates that you can tweak and use for your store’s promotion
Time for bed. See you tomorrow.