How to Sell and Advertise on Google
Learn how to advertise your shop on Google and start running your online dropshipping business with Oberlo today! It’s free!
Those who advertise on Google can benefit from using one of many free Google marketing tools. Those starting out can use free tools like Keyword Planner to find the best keywords to rank for in search engines. For example, if you’re looking to promote your black leggings, you’ll look up related keywords to black leggings. You can change the location, languages, keyword filters and more based on where you plan to advertise on Google. Once you’ve entered your keywords, click Get Ideas. You’ll be able to see the average monthly searches, competition, and suggested bid. If the competition is low that means fewer people are running ads for that keyword, if it’s high that means more people are running ads. You can click ‘Add to Plan’ where you’ll be able to set your bid range and see how much traffic you can get from that amount. You can then click ‘Review Plan’ where you’ll be able to create your first search based campaign.
If you’re looking to create a Google Shopping ad, you’ll have your ads appear at the top of the searches with your product image luring new customers in. You’ll need to create a Merchant Center account. Afterwards, you’ll have to provide your product information such as image, price, location and more into a data feed. You’ll then move onto creating your campaign in Adwords. In Adwords, you’ll be able to target based on age, gender and more.
You can also run remarketing ads in Google Adwords. Remarketing is when you remarket to a customer who has previously visited your website without purchasing. As many blogs and websites use Google Adsense to generate a profit, there’s an extensive range of websites that can show your remarketing ads on their platform. So, when a customer leaves your website without purchasing, they may stumble onto a website with Adsense where they’re shown the product they’ve added to their cart. This keeps your brand and product at top of mind and can help turn an abandoned cart into a purchase.
If you sell on Google, you’ll be able to grow your audience in a number of ways. From Google Shopping to retargeting to search engine optimization (SEO), Google offers store owners a diverse range of tools and services to grow their businesses.
Google Shopping is becoming increasingly popular for e-commerce businesses. This paid advertising method allows you to run ads for specific products. When customers search for specific products, you’ll be able to have your product appear in their search. Your product picture, name and price (and if there’s been a price drop) will appear with a few other products. If a customer likes the product they see, they’ll be directed to your website where they can complete their purchase. Google Shopping products appear above the first link giving it the most attention.
Store owners can also create search ads. Instead of running an ad to a specific product, you might run an ad to your homepage or product collection. Unlike Google Shopping ads, these ads don’t have pictures. Google Shopping ads usually appear above them. However, if Google Shopping ads aren’t present, these ads will appear first.
Store owners can also benefit from Google’s retargeting ads. When a customer visits your website but doesn’t make a purchase, you can create a retargeting ad on Google in hopes of converting the browser into a buyer. Every time that customer visits a website with Google ads on it, they’ll see your retargeting ad appear. The ad will follow them on a range of websites to help convert the sale.
Those looking to keep their costs low can use search engine optimization to sell on Google. You can install an SEO plug in on your store to ensure that your page has enough content, is optimized for keywords, images are optimized and more. You can also produce blog content to attract customers within your niche by providing value. Long form content tends to perform best with at least 1000 words written per blog post. You can have a retargeting ad running to monetize your blog content. However, you can also add relevant products to your blog posts in articles such as gift guides.
Search-based products tend to perform best on Google. If you sell on Google, you’ll want to promote products that people would search for such as tools, computer accessories, dinnerware and more. If a customer is likely to look for a product online or do a bit of research before making a purchase, Google tends to be the best type of platform for these types of products. You can attract customers through content creation or by having specific long-tail keywords in your product title and description. If you’re looking for one of the best platforms to find search based products so that you can sell on Google, you can use the popular dropshipping app Oberlo.
Oberlo allows you to easily dropship products from popular suppliers. With dropshipping, you can sell products to customers without having to carry inventory. You can trust that your supplier will package and ship products on your behalf. This makes running your first business easy and low risk. You could potentially save hours by eliminating the time it takes to send orders out to customers.
With Oberlo, running an online store has never been easier. You can automate a number of processes from product imports to order processing. With a simple click of a button, you can add items to your store or send customer details to your supplier. You can track shipments and sales on your Oberlo account. Or edit product details (copy and images) to suit your store’s branding. When suppliers change their prices, you can have your product pricing updated automatically to reflect the changes. You can even sort by delivery method such as ePacket to ensure your customers receive their products promptly without paying exorbitant shipping fees.
Browse Oberlo for products and add them to your store with just a few clicks.
Congratulations – you’ve just sold your first product!
Place an order with the supplier for the product you just sold.
Your supplier will ship the product directly from their warehouse to your customer’s doorstep.