The widespread popularity and reach of social media has led to more and more people signing up for new accounts across many of the top social networks, including the likes of Facebook, TikTok, and Snapchat.

YouTube is no exception to this. Its user base is so huge that it ranks among the most popular social media platforms, which makes it a great channel for businesses to reach buyers. To better understand the video-sharing platform’s potential to boost sales, we need to first understand just how many people use YouTube.

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How many users does YouTube have?

According to the latest statistics, the number of YouTube users has been growing year after year. In 2022, the total number of YouTube users worldwide is forecast to hit 2.4 billion, an 8.8% increase from 2021. 

While this is a slowdown from the previous year’s increase of 5.1%, the number of users on YouTube has been rising at a remarkable rate in recent years. In 2017, there were 1.4 billion users on YouTube, which means it took the social network just half a decade to increase its user base by one billion—or 73%.

The biggest growth from 2017 to 2022 came in 2018. That year alone, the platform added 400 million new users, increasing its total number of users by 24.9%, to 1.8 billion. YouTube continued to attract new users in 2019 and 2020, growing by 7.9% and 12.3%, respectively. 2020 was also the first time the number of YouTube users surpassed two billion.

The data also points to sustained growth in the number of YouTube users over the next few years. In 2023, the number of users on YouTube is projected to increase by 5.2%, to 2.6 billion, before rising another 6.3%, to 2.7 billion in 2024. By 2025, analysts predict there will be 2.9 billion YouTube users across the globe. 

However, the average annual growth rate of the number of users is set to slow in the coming years. From 2022 to 2025, the growth rate is forecast at 6.3%—around half the average annual growth rate from 2018 to 2021. Should this growth rate keep up, we can expect the number of YouTube users to exceed three billion by 2026. 

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