Video transcript: I’m going to recommend 10 dropshipping products that we predict will be hot sellers in 2019. Now, there are hundreds of thousands of products you could dropship, so today I’ll share product recommendations as well as key product research and marketing tips.
By the end, you’ll not only know what products are trending now, but you’ll also know how to find and sell your own high potential products. Ready to get started?
Hey, everyone. It’s Andrew from Oberlo. Today I’m talking about unique dropshipping products. But before I do let’s make sure we are on the same page about dropshipping.
Dropshipping is one of the easiest ways to start an online business. But being a successful dropshipper requires constant learning so make sure you check out our content to never miss out on weekly tutorials, dropshipper interviews, and product recommendations.
Speaking of product recommendations let’s get started with our list. We’re going to talk about sharks, mermaids, and mucus today, so there’s a lot to cover.
1. Crystal Water Bottle
The first product on our list is this crystal water bottle. What is a crystal water bottle? That’s a good question. A crystal water bottle is just like a regular water bottle except the bottle has room for more than just H20. Take a look at this to see what I mean.
Customers can choose from one of several crystal bases to attach to their water bottle. If you don’t believe in the healing power of crystals, it’s hard to understand this product’s appeal. But if you do believe in data, this product’s appeal is crystal clear.
I say this because of the line in this Google Trends search. Go to Google Trends and enter the term crystal water bottle, limit your results to the US and cap the results to the past five years. Google shows you the search interest in the term crystal water bottles over the last five years and as you can see, interest in this product skyrocketed in the last year.
Some people see the graph and think “sales potential”, others see the graph and think “market saturation”. With trending products, one of the keys to beating the competition is to find a specific variation of the product search term that’s trending in a specific geographical market.
If you try advertising crystal water bottles to all Americans, then yes, you’ll run up against some big competition. But take a look at this, if you scroll down on the Google Trends page, you’ll see the states with the most search interest in crystal water bottles.
Scroll further and you’ll see related topics and queries. Successful dropshippers will start digging into this data. They’ll see information like this and ask where the people in Arizona search for healing crystals, or wellness crystals, or whether there is greater interest crystal water bottles in Ireland versus the US. By researching these and other questions, dropshippers find the specific market angles which get them sales.
2. Microwave Steam Cleaner
I have another Google Trends tip for you later on in this list but next up is product number two, the microwave steam cleaner.
This product works in three easy steps. Customers need to add water and vinegar into their figurine, pop it into the microwave for 7 to 8 minutes and watch those stains vanish into steamy air. This product got over 3,000 orders in December 2018 alone.
Let’s talk about this data point.
In Oberlo’s product statistics, “orders” is the number of times a product has been ordered through an Oberlo powered store and through AliExpress in the past 30 days.
This statistic is pretty straight forward. There’s no better sign that a product will sell than evidence that it’s sold before. With a little marketing know-how, you should be able to sell these products too.
But because we combine Oberlo and AliExpress orders, if you see a product with lots of orders you still have to test it out in your store. That’s because you need to determine if the product is suitable for dropshipping or just selling well on AliExpress.
Once you find your winning product, others can’t copy your success without doing the same research on their own. That’s why we combine order statistics from Oberlo-powered stores and AliExpress so that you can find great products without revealing the entire sales dashboard to other Oberlo merchants.
3. Neck Phone Holder
Let’s move on to product number three: the flexible mobile phone holder. This product eliminates the need to hold on to a phone while watching videos. A clamp supports smartphones positioned vertically or horizontally and customers can adjust the flexible arms to create a self-supporting stand.
This flexible phone holder got over 2,000 orders in the last month. Why?
It meets the three criteria of a perfect impulse buy product: It’s hard to guess the price, it’s hard to find in stores and it’s practical.
Here’s more on impulse buy products. Six-figure dropshipper Scott Hilse explains how he finds impulse buy products that fly off virtual shelves.
4. Dog Jacket
Alright, let’s move on to our fourth product on the list, the dog jacket. The market for pet care product is huge, nearly 70 percent of all US households own a pet, 35 percent of pet owners are millennials, over half of those millennial pet owners buy gifts for their pets once a month and about 60 percent percent of millennials buy things like sweaters, jackets or dresses for their furry friends.
With this market research in mind, it’s no wonder that dog jackets are top sellers. This particular dog vest got over 3,000 orders in December 2018. And what’s great about this dog vest is that it comes in eight different sizes to fit all kinds of dog breeds.
That sounds like a small detail but it could have a huge impact on your marketing efforts and that’s because you have a better chance of getting sales if you can advertise to a small but passionate audience of potential buyers.
So don’t market this dog vest to dog owners in the United States. Instead, market this small dog vest to toy Chihuahua owners or market the extra-large dog vest to Great Dane enthusiasts. You’ll get a better return for investment for every marketing dollar spent. But I’m not done with pets yet.
5. Novelty Pet Bed
Product number five on our list is a novelty pet bed. We already know pet lovers love to splash their cash on their animal friends. If you want to tap into that market but don’t have the patience to measure dog jacket sizes, try selling novelty pet beds like this one. Something as eye-catching as the shark-shaped pet bed makes for a great marketing campaign.
But before you fire up Facebook ads, scroll through your Instagram feed. Some of Instagram’s top influencers aren’t supermodels. They’re cats and dogs. And behind every grumpy cat is a happy human who might be willing to post about your online store in exchange for a free product. In fact, we found several posts featuring this exact novelty pet bed.
Tons of dropshippers make their first sale and their hundredth sale using Instagram influencers. Even better, marketing through influencers can be way cheaper than advertising on Facebook. The key is to do it right. Find the right influencers, offer them the right incentives, and be smart about tracking results.
Dropshipping pro, Karolis Rimkus, reached out to Instagram influencers to build his profitable dropshipping store. Learn more about how he worked with influencers here.
6. Gilet Vests
Number six on our list, gilet vests. Dropshippers make a pretty penny selling fashion items.
In 2018, Oberlo merchants generated more orders selling products from the women’s clothing and accessories category than any other category.
And there’s no sign that sales in this dropshipping niche will slow down. The trick for getting those sales is to sell the right product. And if you’re selling women’s clothing in 2019, consider adding vests like this one to your Shopify store.
The advantage of selling this product, in particular, is that it’s sold by an Oberlo-verified supplier. You can tell because of the checkmark icon on the product page.
If you’re just getting started with dropshipping, it’s really important that you source products from trustworthy suppliers. Shady suppliers might ship your products late or not ship them at all. That, in turn, could lead to customer complaints and lost sales.
So, you have two options. You can do your own supplier research on AliExpress, or you can work with an Oberlo supplier or Oberlo-verified supplier. You can identify these suppliers simply by scrolling down on the product pages. Oberlo-verified suppliers represent the top suppliers in the Oberlo marketplace.
In order to get the verified supplier badge, a supplier must have processed over 1,000 orders, and 95 percent of those orders must have been shipped and delivered on time.
In addition, verified suppliers are required to have a dispute rate lower than 2 percent. So, once you decide what to sell, check to see whether it’s offered by an Oberlo supplier. Working with a good supplier will save you headaches and money as you scale your dropshipping business.
7. Stainless Steel Straws
All right. Let’s move on to the next item on our list, stainless steel straws. Times are changing. Plastic is no longer fantastic. Customers now seek out environmentally friendly products, and stainless steel straws like these are a great sustainable alternative to single-use plastic straws.
Search interest in steel straws is going strong, having reached a new high in 2018. Take a look at this Google Trends graph.
You can clearly see that search interest for these straws peaked in 2018. But note when in 2018 that search interest peaked. If you narrow the time frame for the past 12 months, you see that interest peaked in the summer, when people were hosting barbecues and drinking more cool frothy drinks through straws.
And in dropshipping, as in life, timing is everything. If you add stainless steel straws to your dropshipping stores, you may not get immediate sales. But you’ll have months to set up your store and get good at marketing before straw season hits. That’ll give you an advantage in the warmer months.
8. Salad Chopper Bowl
So, what should you sell in the meantime? Well, if you want to sell with the home and goods niche, consider the next product on our list, a salad chopper bowl.
With every new year, comes new diets, and it’s rare that a diet doesn’t involve several servings of salad. That’s why the salad chopper bowl is a great product to add to your store right now. This product drastically cuts the amount of time it takes to prepare a salad in the kitchen.
The bowl acts as a strainer in which customers can wash their veggies and can be flipped over to help customers chop veggies into salad-friendly pieces. This product has all the criteria of an impulse buy product. It’s hard to find in stores, hard to guess the price, and extremely practical. Even better, it makes for a great video ad.
According to WordStream, marketers who use video grow 49 percent faster than non-video users. And statistics from Tubular Insights suggest that 64 percent of consumers make a purchase after watching branded social videos.
The salad chopper bowl makes for a great video because its use involves movement. Use the bowl one way, and it’s a strainer. Flip it over, and it’s a chopping board. To create your video, all you have to do is order a sample product and use your phone to film the salad chopper bowl in action. Upload the video to Facebook ads with some copy and track engagement.
9. Mermaid Blanket
All right. Let’s move on to the next item on our list, the mermaid blanket. Customers love how this cozy knit blanket tapers into a fishtail at the end, giving it a mermaid-like appearance. The mermaid blanket comes in a variety of colors, and the supplier photos are high-quality and free to use on your store’s product page.
What’s best about this mermaid blanket is how ready-made it is for Instagram marketing. When you launch your brand’s Instagram account, use specific hashtags to drive traffic to your content and your store, such has #mermaidparty, #mermaidart, #mermaidinc, #mermaidvibes.
You might notice that #mermaidblanket is missing from that list. If you search #mermaidblanket on Instagram, you’ll see lots of product images. It’s mostly other brands using that hashtag.
But the point of using hashtags is to get in front customers, not brands.
And in this case, you’ll want to get in front of mermaid-obsessed customers. The mermaid-obsessed are more likely to follow that #mermaidparty or #mermaidart hashtags for inspiration. So get in your customer’s Instagram feed by using the hashtags they love. Here are more insights on using Instagram hashtags. But first, you gotta see the last item on our list.
10. Novelty Soap Dispenser
In at number 10, the novelty soap dispenser. All right, all right. I know what you might be thinking, “Why should I pick that big nose to sell in my store?” I’ve got two words for you: April Fools.
On April first, many Western countries celebrate April Fools’ Day by playing jokes on one another. Nobody needs a soap dispenser, but everybody wants to prank their friends and family on April 1st. Partners, siblings, and roommates would delight at the chance to surprise their housemates with an odd, new soap dispenser in your bathroom.
Your marketing campaign is easy. Create a video showing the soap dispenser in action, and market it as the ultimate April Fools’ gift. Just be aware of shipping times. If you’re selling within your own country, order a sample soap dispenser so you know how long it takes to receive the product. If it takes you a week to receive the product, make sure to communicate that to your customers and plan your marketing efforts for late February and early March.
As you research your own dropshipping product ideas, keep holidays like this in mind. They make for great ad campaigns.
All right. We’ve reached the end of our list. So which product do you think is most likely to sell? And which tips were most helpful to you? Let me know in the comments section. I’ll answer them myself, and I may even be able to show some tips with you. Thanks and until next time, learn often, market better, and sell more.